About the program
Leverage our partner network to help your company reach the next level.
We identify companies who are primed for success in the channel, and we aid them in building out their reseller and vendor partnerships while driving them end-user leads.
Program tiers
Bronze, Silver and Gold ISV Membership
Every approved member starts in the program and grows into deeper engagement. Tiers reflect the level of joint investment in channel go-to-market — they are assigned by the BlueStar partner team.
Get discovered in the channel
Entry tier for approved TEConnect members. Your solution is listed, searchable and ready to be matched with resellers.
- Listing in the TEConnect software directory
- Access to the partner portal and member community
- Eligibility for reseller and vendor introductions
- TEConnect member badge for your website
- Program newsletter and channel education
Build pipeline with the channel
For members actively investing in channel go-to-market. Adds managed matchmaking and joint demand generation.
- Everything in Bronze
- Dedicated TEConnect program manager
- Targeted reseller recruitment campaigns
- End-user lead distribution from BlueStar demand generation
- Co-branded marketing assets and email campaigns
- VARTECH exhibitor opportunities
Go to market as one solution
Strategic tier for partners building bundled hardware + software solutions with BlueStar at scale.
- Everything in Silver
- Featured placement in the directory and line card
- Executive summit and TEConnect podcast speaking slots
- Solution bundling with purpose-built hardware vendors
- Solution-as-a-Service financing and OpEx bundling
- 3PL fulfillment, key injection and custom configuration
- Quarterly business reviews with the BlueStar partner team
Tier benefits are indicative and reviewed annually with your program manager.
Program pillars
Value-added services that accelerate your business
Whether you employ a direct or indirect sales strategy, TEConnect offers value-added services to help accelerate your business.
Reseller and Vendor Recruitment
A key component of the TEConnect program is matchmaking between software providers, solution integrators, MSPs and hardware vendors.
Demand Generation
We'll help take your solution to market with bleeding-edge targeted marketing and demand generation programs.
Marketing Services
Building a brand is more than just advertising — we help elevate your content creation and online presence.
Thought Leadership Opportunities
Top-level TEConnect partners are extended speaking opportunities at executive summits as well as on the TEConnect podcast.
Solution Building
TEConnect helps software vendors partner with purpose-built hardware manufacturers for market-ready solutions.
Creative Financing
We'll work with you to offer a full hardware and software solution to your end customer in a monthly OpEx model.
Think your solution belongs in the channel?
Every registration is reviewed by the BlueStar partner team. Tell us about your company, your technology and the markets you serve.
Register your company