Partnership criteria

Built for ISVs looking to make an impact in the B2B technology channel.

Who we work with

Software companies at any stage of maturity

TEConnect supports companies with both direct and indirect sales strategies.

01.

Seed & Development Stage

Early-stage software companies with a working product looking for their first channel partners and route to market.

02.

Growth & Acceleration Stage

Companies with proven traction that need reseller recruitment and demand generation to scale faster.

03.

Expansion & Prosperity Stage

Established vendors expanding into new verticals, geographies or hardware-bundled offerings.

04.

Reinvention & Exit Stage

Mature companies repositioning their solution, entering new markets or preparing for an exit.

Where we play

We are actively seeking partnerships in these areas

Autonomous Anything (AA)Automatic Data CaptureAugmented Reality (AR)Artificial Intelligence (AI)BlockchainDeep LearningDigital Signage & KioskInternet of Things (IoT)Inventory ManagementMachine to Human (M2H)Machine to Machine (M2M)Point of SalePayment TechnologyRadio Frequency Identification (RFID)Route Accounting & Direct Store DeliverySmart ManufacturingWarehouse Management (WMS)

What we look for

Before you apply

Every application is reviewed by the BlueStar partner team — nothing is auto-approved. These are the signals that make an application easy to say yes to.

A commercially available software or technology solution (not a concept).
A named contact who owns partnerships or channel go-to-market.
Willingness to work with value-added resellers, MSPs and integrators.
A solution that runs on, or benefits from, purpose-built hardware.
Reference customers or deployments we can talk about with the channel.